La Sattva: Brand Support Case Study

"Transforming Taste into Timeless Branding:

La Sattva's Impact on Khomchaa's Success"

Khomchaa, a renowned chaat catering service provider, sought to enhance its brand messaging and establish a clear, captivating brand identity. Despite serving at various prestigious 5-star properties across India, Khomchaa recognized the need for refined branding to effectively represent its products and allure high-end customers. La Sattva - Intuitive Branding Studio collaborated with Khomchaa to develop a consistent and elegant brand image, engage customers authentically, and focus on brand building.

Requirements

Khomchaa desired to refine its brand messaging and establish a strong brand identity that resonates with its target audience. The client acknowledged that although it had a remarkable presence in the catering industry, it lacked a clear and crisp representation of its brand. Khomchaa approached La Sattva to devise unique and relatable ideas that would effectively communicate the essence of its food and branding to customers.

Goals

Focus on brand building: Develop a distinctive and memorable brand identity for Khomchaa.
Keep customers engaged authentically: Enhance customer interaction and maintain a strong connection with the target audience.

Strategies

La Sattva employed a comprehensive strategy to achieve the desired goals for Khomchaa. The key elements of the strategy included:
Maintain a consistent, stand-out, and elegant image for Khomchaa, building upon the branding work conducted in 2019.
Develop interested food creatives, event images, and attention-grabbing video creatives to highlight the unique offerings of Khomchaa.
Leverage social media channels, including Facebook, Instagram, and Google My Business, to effectively engage with the target audience.

Implementation

La Sattva, in collaboration with Khomchaa, executed a comprehensive strategy to refine the brand messaging and establish a consistent and elegant brand image. This involved managing Khomchaa's social media accounts on platforms such as Facebook, Instagram, and Google My Business. La Sattva created visually appealing content, including 8 captivating posts per month and 4 attention-grabbing 15-second videos. The brand images were carefully curated and posted on Instagram, adhering to a cohesive grid layout.

"Your brand is what other people say about you when you're not in the room."

- Jeff Bezos

Results

ENHANCED BRAND MESSAGING

Khomchaa's refined brand messaging effectively conveyed its unique offerings and high-quality catering services.

ELEVATED BRAND IDENTITY

The consistent & elegant brand image developed by La Sattva contributed to Khomchaa's recognition as a premium chaat catering service provider.

IMPROVED CUSTOMER ENGAGEMENT

The compelling creatives, videos, and timely social media updates drove increased customer engagement, resulting in higher levels of interaction and positive feedback.

DIGNIFIED BRAND PRESENCE

Khomchaa's social media channels experienced improved visibility, attracting a larger audience and expanding its reach among potential customers.

INCREASED BRAND LOYALTY FOR CUSTOMERS

The authentic and captivating content developed by La Sattva created a stronger connection between Khomchaa and its target audience, fostering customer loyalty and attracting new customers.

EXPERIENCE THE KHOMCHAA DIFFERENCE TODAY!

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